Speaking of those Whiteboard Friday videos, which are now hosted on a rotation, they might just be the best-ever example of an online marketing blog doing video marketing.
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Moz has never been afraid to experiment with different content types, showing in addition to telling visitors how great content can power marketing blogs – and software companies. Their blog is the hub of it all, from their infamous Beginner’s Guide to SEO to the hundreds of Whiteboard Friday video tutorials that made Fishkin’s signature mustache so recognizable to marketers all over the world. As the company has grown, so have the resources it churns out. Moz has been a leader and resource for learning about SEO tips for over a decade, starting with co-founder Rand Fishkin publishing the SEOmoz blog himself as he figured SEO and blogging out. Neil Patel (Formerly the Kissmetrics Blog) So let’s take a look at our own favorite marketing blogs and some of the most successful and distinctive strategies behind them. You’ll need to understand the trend itself, whether your target customers care about it, and if so, how you can leverage it in your marketing strategy.įollowing the top marketing blogs not only keeps you informed, but also inspired as you can watch what they do best in their own marketing and content. Not only do you need to be aware of the latest trends, but you need to understand them well enough to evaluate them for your brand.įor example, when a new social network, search engine, content format or app starts trending, it wouldn’t be strategic to just jump on the bandwagon. It takes a conscious and consistent effort to stay up-to-date on digital marketing strategy. This is only compounded when you’re forced to deal with new technologies like augmented reality or voice assistants popping up, or social networks continuously changing their algorithms. The field changes much too quickly, from what grabs audiences’ attention, to the words your customers use, and how you need to reach them. But you likely figured that out as soon as you got your first job. You can view your Polymail calendar by clicking the blue "View Polymail calendar page" that now appears in the top right.Unfortunately, you can’t just get a degree in content marketing and stop learning about it for the rest of your career. Once you've finished configuring your calendar settings, click the blue Save button in the top right corner. This option will automatically block out any time that you've already committed elsewhere. Want to make sure you're not over-committing? Polymail can automatically check your calendars before letting people book time slots that have already been taken. I can choose whether I want new events booked to my personal work calendar or my company's work calendar. For example, I have two calendars synced. With this option, you can select which of your synced calendars new events will be scheduled to. Polymail automatically pulls your calendars from the email addresses you've synced to your Polymail account. If you have any existing event within the buffer window, we won't allow that time to be bookable! You can specify a buffer time for your Meeting Availabilities. If the person booking needs more than 1 hour, they can book multiple slots. We have a minimum length of 20 minutes and a maximum of 1 hour.
Here you can choose how long your time slots are. You can also specify your location to prevent confusion over time zones. Any times outside of the slots you specify here will not be available to select by the person viewing and booking from your Polymail calendar. You can specify which days and which hours of the day you are available to meet. If this is online, you can give them a heads up with something like "Google Hangouts" or "Skype," etc. If you're meeting in person, you can specify your office or meeting place. This will let the person booking your meeting know where your event will be or how it will take place. This will appear on both your calendar and that of the person booking the event. meeting," "Conference," "Skype chat," etc. For example, you could title them "30 min. If you are a Team or Enterprise user, you can disable Polymail branding on your Polymail calendar. If you need to copy your URL in the future, you can click the Copy URL button in blue to the right of your calendar link. Once you've set your Polymail calendar link, you will want to save that change by clicking the blue Save button in the top right corner.
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